Hello. I'm Vic, a data-led content consultant with 20+ years experience
I’m experienced across the full lifecycle of content, from defining, planning and structuring new content to making data-led decisions on existing content, whether that is organic or paid. I know how to measure success using tools like Google Analytics, Google Search Console as well as native platforms such as Meta Business Suite.
I’ve worked with brilliant multi-channel brands, people and agencies in full-time, part-time and freelance roles. I’ve been client-side, agency-side, and in private, non-profit and public sectors.
Previous companies and brands include BBC Good Food, BBC Food, delicious., Healthy Food Guide, UKTV Food and Waitrose & Partners, plus BBC Gardeners’ World, Top Gear, Lonely Planet, Bill & Melinda Gates Foundation, BUPA, Facebook and United Nations.
Outside work? Professional cat botherer, fan of a cold sea swim, lover of a comprehensive cocktail cabinet. I love public art and making cakes (see my Insta).
Need more?
If you want my full cv, head to LinkedIn. Or here's the compact version.
An English degree got me a job writing about underpants for Freemans catalogue, both in print and online.
Moved to BUPA around 1997 to get some serious writing experience. This included pioneering a health content strategy for their fledgling website.
In 2000 I took a plum job at the BBC, as editor of 'Homes'. Over four years, I commissioned, wrote and edited in food, travel, homes and motoring. Segued over to UKTV to relaunch their cross-platform offer, uktvfood.co.uk.
Back to BBC Worldwide. I launched the landmark site bbcgoodfood.com, many food and natural history apps, worked on major projects with BBC Earth, Lonely Planet and Gardeners' World. I was head of product development for Good Food when I left to join data viz biz Beyond Words Studio in 2015, where I got agency, client and data experience. I spent seven years as head of digital at deliciousmagazine.co.uk, covering content, UX, advertising, social and newsletter strategies, as well as business modelling for subscription packages in a cookie-less future.
Sounding good?
email me a few details, we'll take it from there. Happy to discuss a day rate or project-based rate. Honestly, get in touch, even if it seems random. I’m keen for a mix of work.
